In an era where brand perception is shaped by every touchpoint—from digital impressions to in-store interactions—credibility is no longer an option or a luxury;
Many a time, people ask me, "What is branding all about? If my product is strong and of good quality, why do I need to spend unnecessarily?
In today’s hyper-competitive marketplace, building a distinctive and memorable brand is no longer optional—it’s essential for survival.
In today’s noisy and competitive marketplace, standing out is no longer optional—it’s essential. While many businesses focus on improving their products or ...
Problem is the word brand is being used very loosely all over the place. And we have too many brand gurus, some self styled, some coterie declared, floating all
A million dollar question. No body had the answers. Yet, barring Anita Roddick, and may be closer home Shehnaz Hussain, hardly any brand has been created without major mass or social media advertising. So why don’t some of the best known brands take the Body Shop route? And like Shenaz Hussain address major US universities about how to create a brand with out “real” advertising.
Today there seems to be a feeling that limiting advertising to social media is an easy and cost effective and that everyone has the requisite skill to write a few lines ( called content) and create a design out of a software called Canva, and Hey, Presto! You have a campaign. Wish it was so easy!
