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The Importance of Mystery Audits in Maintaining Brand Credibility

Sep 18, 2025      Branding
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In an era where brand perception is shaped by every touchpoint—from digital impressions to in-store interactions—credibility is no longer an option or a luxury;

Why Branding Matters?

Sep 18, 2025      Branding
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Many a time, people ask me, "What is branding all about? If my product is strong and of good quality, why do I need to spend unnecessarily?

Do you have a Brand?

Apr 24, 2024      Branding
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Problem is the word brand is being used very loosely all over the place. And we have too many brand gurus, some self styled, some coterie declared, floating all